Global Brand Perception Based on Social Prestige, Credibility and Social Responsibility: A Clustering Approach

Published in Annual International Symposium on Information Management and Big Data, 2019

Recommended citation: Medina-Rodríguez, Rosario, et al. Global Brand Perception Based on Social Prestige, Credibility and Social Responsibility: A Clustering Approach. Annual International Symposium on Information Management and Big Data. Springer, Cham, 2019.